It Took Less Time than The Delivery Guy

Project that I made as part of an art direction class at Cuca School of Creatives. ESPNW is a website that covers a wide range of topics related to women in sports including women's soccer, martial arts, basketball, among many others. The proposal of th…

The porpuse of the Branded Profile Cards was to engaje the audience into helping the character of the series to find real love. Not so much for the protagonist Sebastián, but many other characters from the series. So in each card, we can see a different character with their personality described. After giving a Match, the audience is taken to the Prime Video page where they can see the trailer. Agency: US Media Consulting MX / Art: Luan Cruz

Given the pandemic we're living in, WeTransfer has become the top choice when it comes to transfering files. No one is going to borrow the flashdrive from their work colleague, right? So advertising on WeTransfer is a total plus. Cisco Webex was convinced by such purpose and I proudly made these ads to run in Brazil and Latin America, where a huge number of WT users concentrates. Agency: US Media Consulting / Art direction: Luan Cruz

After reading about plants of the Amazon forests, the idea of creating this conceptual packaging popped into my head. It is a known fact that many of the plants and fruits from the largest forest on earth have cosmetic properties especially when it comes to skincare. So my intention was to demonstrate a product in three versions, an all-natural exfoliating pulp. The term Enchantology, chosen to be the name of the brand, comes from the perception that there's an enchantment in those rainforests that could be brought to us inside a tube whose packaging has seeds and substances found in the forest and, naturally, the creamy pulp made with three typical fruits: Buriti, Jaborandi and Camu-Camu.